Word-of-mouth marketing is still one of the most effective forms of marketing. People buy from people they trust. That’s why social proof is so important for online course creators.
The good news is that you can easily utilize word-of-mouth marketing by creating an affiliate program to incentivize people to promote your digital product to their audience. And don’t worry, it’s not hard to do!
You’ll want to offer either a commission (10%, 15%, etc. per sale) or a referral fee ($5, $15, $50 per referral) as an incentive. You might even consider adding other perks like discount codes or free products for your affiliates to further incentivize them to promote your brand and products.
Anna from The She Approach has a “sell 5 get 1 free” offer for her affiliates which is a great incentive because her affiliates can get her awesome products (online courses, ebooks, and more) for free:
